Discounts compel a person to think more about a brand, a shop, or a campaign. As the person thinks of the campaign, they are likely to associate it with things in life and will eventually find himself or herself doing things that help to verify the discount information. Meanwhile, the online seller benefits from the cognitive investment that the buyer is making. As the buyer spends time researchers, he or she learns more about the brand and this information registered at the back of the mind. Even if the buyer does not make a purchase outright, he or she will more like return to the online shop, and that is when a future sale might happen. Here are the tricks used by sellers to woo buyers
They use SEO optimized pages
Online shops are not just ordinary pages; they do everything behind the scenes to make them rank highly on search engines. When a person is searching for an item and indicates anything related to reviewing or buying it, he or she will likely get results showing pages from the online shop. You might have this experience when you are looking for items for holidays and merely want to learn more about them, or you are seeking to buy. The pages that appear first on your search engine result pages are likely to be the ones that have well-matching keywords and appropriate information matching what you seek.
They create review pages for specific items
Another trick is the use of specific pages for each item. Instead of having a page listing all the merchandise, the sites use particular pages that they can update whenever things about the item change. They then offer a search functionality for their store and an index page that will show all products in one place. However, when you are checking the single item, you will only see related pages for other items.
The use of a single page per product makes it easy for people to share the information. When you share the product on that page, you entice other people to visit the page because the specific information relates to their interest. They will learn that the page belongs to an online shop later when they are already on its website after clicking on shared links.
They rely on a network of affiliate marketers
You might read a blog and see a product mentioned. What you do not know is that the link placed on that article might be a paid one. The owner of the site might be a reviewer of products and services. The links placed on the site will be for the products recommended by the site. The disclosure information may reveal this, or it may not. The interesting bit is that online shop owners will rely on a team of affiliates to drive customers through links on their websites and social network updates.
You can learn from this tricks and update your online shop strategy accordingly. If you are a buyer, then you at least understand what it takes to get you to the online shop. These are ingenious marketing tricks that work for most online enterprises.